BrandTotême
ProjectFall 2023 Ad Campaign

Totême Fall 2023 Ad Campaign 2023
Associated creatives
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Description
A woman in a long, dark coat is featured in a split-image composition. In the upper frame, she is walking along a balcony, her form slightly blurred, giving a sense of motion. The lower frame shows her seated in a chair, gazing out at the ocean. The environment features minimalist architecture with large windows that offer expansive views of the ocean. The color palette is cool-toned, with blues and grays dominating, enhancing the serene and contemplative mood. The framing and composition highlight both the individual and the surrounding environment, creating a sense of calm and isolation. Natural light is diffused, contributing to the overall cool and muted aesthetic.


