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  • Fall 2023 Ad Campaign 2023 - image 658754
BrandLoewe x On
ProjectFall 2023 Ad Campaign
Fashion editorial featuring an upside down view of a person wearing Loewe jeans and light green On running shoes against a grey background.

Loewe x On Fall 2023 Ad Campaign 2023

Associated creatives

Jonathan Anderson
Jonathan AndersonLoewe Creative Director
Thibaut Grevet
Thibaut GrevetPhotographer
Yonghon Huh
Yonghon HuhTalent
Roy Kaneza
Roy KanezaTalent
Hortense de Gromard
Hortense de GromardTalent
Cindy Dos Reis
Cindy Dos ReisTalent
Stefan Crainic
Stefan CrainicTalent
Amna Al Qubaisi
Amna Al QubaisiTalent
and Liu Hong
and Liu HongTalent
Ryan Chappell
Ryan ChappellChoreographer
Karim Belghiran
Karim BelghiranHair
Erin Green
Erin GreenMakeup
Ibby Njoya
Ibby NjoyaSet Designer

Tags

jeanssneakersfootwearfashionclothing

Description

This fashion editorial presents an upside-down perspective of an individual wearing dark wash jeans with a Loewe logo design. The jeans are paired with light green On running shoes. The pose reveals only the legs and torso, with the person's head out of frame. The background is a gradient grey, with the composition dominated by the Loewe logo at the top of the frame and the On logo to the right. The lighting creates dramatic shadows, particularly around the subject's torso, enhancing the textural details of the denim and the shoes. The photograph is marked with the text "LOEWE x On photographed by Thibaut Grevet" and website addresses.