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  • Fall 2023 Ad Campaign 2023 - image 658749
BrandLoewe x On
ProjectFall 2023 Ad Campaign
Fashion-forward ad featuring a man in a backbend wearing a dark denim jacket, brown jeans, and green athletic shoes, showcasing the LOEWE and On brands.

Loewe x On Fall 2023 Ad Campaign 2023

Associated creatives

Jonathan Anderson
Jonathan AndersonLoewe Creative Director
Thibaut Grevet
Thibaut GrevetPhotographer
Yonghon Huh
Yonghon HuhTalent
Roy Kaneza
Roy KanezaTalent
Hortense de Gromard
Hortense de GromardTalent
Cindy Dos Reis
Cindy Dos ReisTalent
Stefan Crainic
Stefan CrainicTalent
Amna Al Qubaisi
Amna Al QubaisiTalent
and Liu Hong
and Liu HongTalent
Ryan Chappell
Ryan ChappellChoreographer
Karim Belghiran
Karim BelghiranHair
Erin Green
Erin GreenMakeup
Ibby Njoya
Ibby NjoyaSet Designer

Tags

adult maledenim jacketathletic shoesbackbendjeans

Description

A man performs a backbend in a fashion advertisement for LOEWE and On. The individual is wearing a dark denim jacket and brown jeans, paired with green athletic shoes. The brands' logos, LOEWE and On, are prominently displayed. The background is a neutral tone, which highlights the clothing and the posture of the model. The photograph has a fashion editorial style, using studio lighting to accentuate the details of the clothing. There are visual effects. The composition is asymmetrical, with the logos balancing the figure.