Fitzroy, Agency / Creative,

Description

This commercial video for Fairphone features a unique robot constructed entirely from discarded mobile phones rolling across the polished floor of a public transport hub or terminal lobby. The character moves past revolving glass doors and seated passengers in a bright, modern interior with expansive windows. The narrative explores the concept of device durability and lifecycle through cinematic live-action storytelling and visual effects. Fitzroy delivered the creative direction for the project.

Style

Horizontal, Cinematic, Clean

Techniques

VFX / visual effects

Industries

Consumer Electronics

Color

Background

Transport Hub

Context

TVC / TV Commercial