Everyone Agency, Animation,

Description

This video for the TfL project Fabric of London captures a person on an escalator entering an immersive exhibition space with large, brightly colored digital display walls. The animation features abstract geometric patterns, iconic transport silhouettes, and vibrant red, blue, and purple hues. Spectators gather below, recording the projection with mobile devices as the massive screens transition through dynamic visual sequences. The production combines live-action footage with immersive digital graphics to celebrate London transport culture.

Style

Vertical, Commercial, Saturated, Neon

Techniques

VFX / visual effects

Color

Background

Virtual Production Background

Context

Advertising Campaign