Brand
ProjectTransformations
Sehsucht Hamburg GmbH, Post Production / VFX,
Associated creatives
Tags
Description
This commercial video for EY titled Transformations explores themes of business change and future innovation through cinematic sequences. The narrative follows various people interacting with dynamic floating particle streams, futuristic displays, and digital interfaces across city rooftops, urban streets, supermarkets, and modern retail environments. The visual style combines live-action footage with visual effects, dramatic natural lighting, and a sophisticated urban colour palette. Production credits include Ogilvy UK, Hogarth, Not To Scale, Lucky Luciano, Sehsucht Hamburg GmbH, tenthree, Electric Theatre Collective, and 750mph.
Style
Horizontal, Cinematic, Moody, Clean
Techniques
VFX / visual effects
Industries
Investment & Wealth
Color
Charcoal (50%)
Navy (50%)
Background
Street
Context
TVC / TV Commercial

