Papaya Films, Production Service,

Description

This commercial video for the brand Extra from the project Pop opens in a warmly lit living room where a group of friends gathers around a sofa playing a board game. A hand enters the frame offering a pack of Extra gum to a young woman with dark curly hair wearing a striped vest over a patterned long-sleeve shirt. She takes a piece and unwraps it, which triggers a small, animated green character to appear on the sofa back beside her, reacting expressively to the moment. The cozy domestic setting features soft indoor lighting, shelves, framed art, and neutral-toned soft furnishings. Post-production and visual effects were handled by Psyop with agency support from BBDO Chicago.

Style

Horizontal, Commercial, Warm

Techniques

VFX / visual effects

Industries

CPG / Packaged Food

Color

Background

Living Room

Context

TVC / TV Commercial