Strike Anywhere, Production,

Description

This commercial spot for Extra titled Buzz features a young Black woman in her 20s wearing a pink sweater while studying at a desk in a cozy, dimly lit bedroom. Papers and pens are scattered across her workspace alongside a pack of Extra gum. In a subsequent sequence, a small, vibrant green animated character dances on a footstool next to a smartphone. The warm interior lighting and relaxed home environment create a casual, everyday atmosphere. Production was handled by Strike Anywhere and Papaya Films with creative input from BBDO Chicago.

Style

Horizontal, Action, Cinematic, Warm

Techniques

VFX / visual effects

Industries

Beverages

Color

Background

Living Room

Context

TVC / TV Commercial