BUCK USA, Agency / Creative,

Description

This commercial spot for Expedia titled Going Places with Ken features stop-motion style toy animation directed by BUCK USA and Bix Pix. The narrative follows an animated male figure as he uses the Expedia app to book adventures, flights, and accommodations across various destinations. The scenes transition through brightly colored sets, including beach environments with lifeguard stands, meticulously packed yellow suitcases, airplane cabins, traditional Japanese interiors overlooking Mount Fuji, colorful Latin American streets, and mountainous rural landscapes. Throughout the video, warm and cinematic lighting enhances the miniature aesthetic of the world, highlighting the branded yellow Expedia luggage and app interface.

Style

Horizontal, Commercial, Cinematic, Warm

Techniques

3D render / CGI

Industries

Travel Booking Platforms

Color

Background

Clear Sky

Context

TVC / TV Commercial