DDB Chicago, Agency / Creative,

Description

This video piece for the Skittles project titled Exclusive the Rainbow explores the unconventional approach of targeting an audience of just one viewer for a Super Bowl advertisement. Archival broadcast footage and news segments discuss the rising costs of major game commercials and the strategy of hyper-targeted marketing. The segment features classic commercial imagery displayed on a vintage television set, highlighting notable historical campaigns and humorous ad elements. Throughout the piece, media commentators analyse the shifting landscape of high-stakes advertising and brand visibility.