Brand
ProjectUniverse of Special
Jillian Rosen, Agency / Creative,
Associated creatives
Tags
Description
This promotional video for Etsy, titled Universe of Special, features a dynamic montage of craftspeople, handmade products, and creative lifestyle clips arranged around the central Etsy brand logo. The clean white background highlights various smaller framed video clips showcasing handmade goods, pottery, home decor, and diverse artisans smiling and working. The composition flows as an animated collage celebrating independent makers and unique handcrafted items. William McVay and Jillian Rosen contributed to the project as creative professionals.
Style
Horizontal, Commercial, Graphic
Techniques
Animation, Motion Graphics
Industries
E-commerce Platforms
Color
Burnt Orange (50%)
Pure White (50%)
Background
White Seamless
Context
Advertising Campaign
