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BrandEtsy
ProjectBrand Identity
Comparison of Etsy brand identity showing the wordmark before and after within an orange square background.

Etsy Brand Identity 2026

Associated creatives

SYLVAIN
SYLVAINDesign
Upstatement
UpstatementWeb Development
Never Not Productions, Antfood and Mikey Kelly
Never Not Productions, Antfood and Mikey KellyPartners

Tags

etsy logoetsy wordmarkbrand identitylogo designetsy brand

Description

This image presents a side-by-side comparison of the Etsy brand identity before and after a visual redesign. The left side displays the original orange Etsy serif wordmark set against a clean white background with the label "Before". The right side showcases the updated iteration, placing the white Etsy wordmark inside a vibrant orange square block labeled "After". The clean composition highlights the evolution of the digital marketplace's graphic system and typography.

Style

Horizontal, Commercial, Clean, Minimalist

Techniques

Typography, Vector

Industries

E-commerce Platforms

Color

Burnt Orange (50%)
Pure White (50%)

Background

White Seamless

Context

Advertising Campaign