Brand
ProjectEtro S/S 2026 Campaign

Pierpaolo Lai,
Associated creatives
Tags
Description
This fashion photograph for the Etro S/S 2026 campaign was captured by photographer Dario Catellani, with styling by Julia Sarr-Jamois and art direction by Francesca Occhionero. The image features a female model standing outdoors in a lush wooded environment surrounded by vibrant, colorful hanging scarves and textiles. She wears an elaborately patterned, tiered ruffled dress paired with a dark, heavily embellished jacket featuring silver studs. Her long, wavy brown hair flows freely while she wears a delicate headpiece and pendant necklace. The ground is covered with earthy soil and low-lying green foliage, creating a rich textural contrast with the flowing fabrics.


