Pierpaolo Lai, Hair Stylist,

Description

This fashion photograph for the Etro S/S 2026 campaign was captured by photographer Dario Catellani, with styling by Julia Sarr-Jamois and art direction by Francesca Occhionero. The image features a female model standing outdoors in a lush wooded environment surrounded by vibrant, colorful hanging scarves and textiles. She wears an elaborately patterned, tiered ruffled dress paired with a dark, heavily embellished jacket featuring silver studs. Her long, wavy brown hair flows freely while she wears a delicate headpiece and pendant necklace. The ground is covered with earthy soil and low-lying green foliage, creating a rich textural contrast with the flowing fabrics.

Style

Editorial, Vertical, Warm, Gritty

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Background

Forest

Context

Advertising Campaign