E*Trade Gold Bug 2025

About

This animated video titled Gold Bug was created for brand E*Trade, with contributions from agency SS+K and Music and Strategy. The animation features an illustrated purple-haired character sleeping in bed before waking up transformed with a gold crown, earrings, gold chain necklace, and a golden grill over their teeth. The character holds up a golden plaque defining a gold bug as a person who is bullish on gold. The scene uses a 2D digital animation style with a dark night color palette and glowing golden accents.