E*Trade Cockroach Theory 2025

About

This animated video project titled Cockroach Theory for E Trade features a stylized insect character reading a book while seated in an armchair inside a living room setting with a fireplace. The 2D animation employs flat graphic design and a dark blue background contrasted by colorful furniture and text elements. Created with agency contributions from SS+K and music and sound design by Music and Strategy, the commercial presents financial concepts through whimsical illustration.