Studio RM, Post Production / VFX,

Description

This fifteen-second commercial spot for Essentia Water titled Change the Equation | Beat The Formula Boxing captures high-intensity boxing action inside a dimly lit ring. Sweaty fighters grapple and train under dramatic, low-key lighting with red rope accents. A close-up shot highlights a fighter rehydrating with an Essentia Water bottle as water splashes and droplets glisten under overhead lights. The production features direction by Max Cooper and creative agency work by Droga5 New York, with sound design by Wave Studios NY and post-production by Blacksmith and Studio RM.

Style

Horizontal, Action, Cinematic, Moody

Techniques

Low-key / chiaroscuro

Industries

Beverages

Color

Background

Sports Venue

Context

TVC / TV Commercial