Brand
ProjectChange the Equation 2026
Magna,
Associated creatives
Tags
Description
This cinematic commercial film for Essentia titled 'Change the Equation 2026' features a rapid sequence of dramatic athletic scenes, including basketball players on a night court, boxers sparring in a ring under low-key lighting, and runners in wooded environments. The visual style utilizes high-contrast lighting, deep shadows, and moody colour grading to emphasize physical intensity, focus, and movement. Quick cuts between various sporting disciplines create a high-energy narrative centred on endurance and athletic performance.
Style
Horizontal, Action, Cinematic, Moody
Techniques
Low-key / chiaroscuro
Industries
Basketball
Color
Jet Black (50%)
Navy (30%)
Pure White (20%)
Background
Sports Venue
Context
TVC / TV Commercial



