ARTS & LETTERS CREATIVE CO., Agency / Creative,
Associated creatives
Tags
Description
This commercial video project titled We are Going to the Super Bowl was created by ESPN x Disney with contributions from agencies including Ben Conway, The Hive, Industrial Light & Magic, and Arts & Letters Creative Co. The video dynamically blends live-action sports broadcast footage with popular animated characters from Toy Story, Star Wars, Marvel, and Frozen. Vibrant scene transitions showcase characters reacting to sports highlights, leaping through colorful amusement park attractions, and traveling through hyperspace before arriving at the game.
Style
Horizontal, Action, Cinematic, Clean
Techniques
VFX / visual effects
Industries
Streaming Platforms
Event
Super Bowl
Context
TVC / TV Commercial