Brand
ProjectBubblegum
Jung von Matt, Agency / Creative,
Associated creatives
Tags
Description
This commercial video project titled Bubblegum for Erste Bank features a young woman with vibrant red hair navigating public transit and walking through an amusement park setting before working at a food kiosk. The cinematography employs natural lighting and desaturated colour grading to create a moody atmosphere. Throughout the sequence, the subject is seen blowing bubbles with gum, leaning on counters, and interacting with her environment. Produced with agency support from Jung von Matt and production service shelter.film, the spot highlights character-driven storytelling with a cinematic tone.
Style
Horizontal, Cinematic, Desaturated
Industries
Banking
Color
Jet Black (50%)
Navy (50%)
Background
Street
Context
TVC / TV Commercial