Erich & Kallman, Agency / Creative,

Description

A macro shot focuses on a Reese's Caramel Big Cup, cut in half to reveal layers of chocolate, peanut butter, and caramel against a solid orange background. The Reese's packaging is positioned behind the candy cup. Caramel is being poured into the cup. The packaging emphasizes the product name with a prominent 'Reese's' logo, along with 'Caramel Big Cup'. The color palette consists of chocolate brown, peanut butter brown, orange, and tan to showcase the delicious ingredients.