Allie Smith, Makeup Artist,

Description

A fitness campaign visual for Equinox's Circuit Breaker project, shot by photographer 91 Rules with set design by Michael Younker and styling by Daniel Gaines. A woman stands in profile silhouette holding a heavy black kettlebell with both hands in a ready workout stance. She wears a black sports bra and athletic leggings, with her hair styled into an elongated bubble braid. The minimal set features a high-key illuminated white background contrasted against a cool blue floor and taut crossing cables.

Style

Vertical, Commercial, Action, Minimalist, Graphic

Industries

Fitness

Color

Background

Set-dressed

Context

Advertising Campaign