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BrandEmpirical
ProjectBrand Identity
Close-up of hands applying a vibrant neon pink label to an aluminum beverage can, with brand name Empirical and flavor details visible.

Sam Youkilis, Photographer, New York

Associated creatives

Matthew Tremaine
Matthew TremaineGraphic Design
Sam Youkilis
Sam YoukilisPhotography

Tags

Description

This image captures a close-up, high-angle view of hands precisely applying a neon pink adhesive label to an aluminum beverage can. The label features bold black sans-serif typography, identifying the product as Empirical Can 02, highlighting ingredients like sour cherry, black currant buds, young pine cones, and walnut wood. A second, already-labeled can stands in the background on a clean white surface. The lighting is bright and even, emphasizing the stark contrast between the vivid pink paper and the metallic surface of the can. The composition focuses on the tactile, manual process of product branding within a production environment.

Style

Editorial, Commercial

Techniques

Natural light, Soft Light

Industries

Alcoholic Beverages