Emma Summerton, Photographer, London

Description

A campaign image captured by artist Emma Summerton for Jo Malone London features a blonde woman wearing a striking, voluminous lilac strapless gown with an oversized bow detail cascading down the back. She is positioned against an elaborate set design featuring oversized teal paper water lilies and lush aquatic foliage. Soft mist pools around the base, blending the floor seamlessly into the whimsical water-garden environment. The lighting is diffused and dreamlike, emphasizing the glossy, tactile texture of the satin gown and the paper floral sculptures. Brand typography reading JO MALONE LONDON is subtly integrated near the bottom center of the frame.

Style

Editorial, Vertical, Commercial, Organic

Industries

Fragrance

Color

Background

Set-dressed

Context

Advertising Campaign