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ProjectBrand Identity
Person wearing a black hoodie with green graphic text on the back against a black background

Brand Identity 2019

Associated creatives

Studio Herrström
Studio HerrströmGraphic Design

Tags

black hoodiehoodiegreen graphic textblack hoodie with green texttypographic back printtour merch hoodie

Description

This image showcases the Brand Identity project by EMIR, featuring a person wearing a black hooded sweatshirt with striking neon green graphic typography printed on the back. The back print includes tour dates and festival locations spanning various European venues. The garment is captured against a seamless black studio background under moody lighting, emphasizing the high-contrast color scheme of the apparel design. Graphic design for the project is credited to Studio Herrström.

Style

Artistic, Vertical, Moody, Clean

Color

Jet Black (80%)
Lime (20%)

Background

Black Seamless

Context

Advertising Campaign