BrandUgg
Project'Born to Feel' 2026 Campaign

Ugg 'Born to Feel' 2026 Campaign 2026
Associated creatives
Tags
Description
Models Emily Ratajkowski and Adwoa Aboah run arm-in-arm across a pedestrian crosswalk in an urban street setting for Ugg's 'Born to Feel' 2026 campaign, photographed by Sophia Wilson. Ratajkowski wears a voluminous brown faux-fur jacket with a deep burgundy skirt and tan suede Ugg mules, while Aboah sports a high-collared fleece vest layered over a dark dress with dark brown slip-ons. The composition captures dynamic forward motion at a low angle against a backdrop of historic red brick city architecture under diffused natural daylight.
Style
Horizontal, Commercial, playful, Warm
Techniques
Natural light
Industries
Footwear
Color
Caramel (40%)
Burgundy (20%)
Off-Black (20%)
Background
Street
Context
Advertising Campaign