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  • ·Emily Ratajkowski & Adwoa Aboah for Ugg Born to Feel
Emily Ratajkowski and Adwoa Aboah running across a city crosswalk in fur outerwear and Ugg slip-on shoes.

Ugg 'Born to Feel' 2026 Campaign 2026

Associated creatives

Tags

Description

Models Emily Ratajkowski and Adwoa Aboah run arm-in-arm across a pedestrian crosswalk in an urban street setting for Ugg's 'Born to Feel' 2026 campaign, photographed by Sophia Wilson. Ratajkowski wears a voluminous brown faux-fur jacket with a deep burgundy skirt and tan suede Ugg mules, while Aboah sports a high-collared fleece vest layered over a dark dress with dark brown slip-ons. The composition captures dynamic forward motion at a low angle against a backdrop of historic red brick city architecture under diffused natural daylight.

Style

Horizontal, Commercial, playful, Warm

Techniques

Natural light

Industries

Footwear

Color

Caramel (40%)
Burgundy (20%)
Off-Black (20%)

Background

Street

Context

Advertising Campaign