ProjectEmbrace the Mid
PHD,
Associated creatives
Tags
Description
This commercial spot titled Embrace the Mid for Carlton and United Breweries is set inside a traditional pub where patrons are humorously styled wearing cropped shirts. The sequence captures various people interacting at the bar and playing pool, creating a lighthearted atmosphere. The interior features wood paneling, blinds, and classic pub decor with warm indoor lighting. The cinematography employs a narrative commercial style with naturalistic colour grading.
Style
Humorous, Horizontal, Commercial, Polished
Industries
Alcoholic Beverages
Color
Navy (30%)
Beige (30%)
Background
Bar
Context
TVC / TV Commercial
