ProjectEmbrace the Mid
Clemenger BBDO,
Associated creatives
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Description
This commercial spot titled Embrace the Mid for Carlton and United Breweries is set inside a traditional pub where patrons are humorously styled wearing cropped shirts. The sequence captures various people interacting at the bar and playing pool, creating a lighthearted atmosphere. The interior features wood paneling, blinds, and classic pub decor with warm indoor lighting. The cinematography employs a narrative commercial style with naturalistic colour grading.
