Brand
ProjectElka - S24

After Winter Agency, Artist Representation Agency,
Associated creatives
Tags
Description
This striking monochrome fashion portrait for the ELKA S24 campaign was captured by photographer Claudia Smith. The image features a woman posing outdoors against a pale wall with strong horizontal architectural elements. She wears oversized black sunglasses and a dark halter-neck top secured with metallic hardware. Dramatic hard sunlight creates bold diagonal shadows across her face and shoulders, emphasizing her pose and features. The composition uses high-contrast black and white grading to highlight the textures of her dark hair, skin, and apparel.
Style
Editorial, Vertical, Monochrome, Gritty
Techniques
Analogue / film, Low-key / chiaroscuro
Industries
Luxury Fashion Houses
Color
Jet Black (100%)
Background
House
Context
Advertising Campaign
