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Brand
Eli Lily
Project"Heritage"

Nerea Nongrados Rojas,

Associated creatives

Nerea Nongrados Rojas
Nerea Nongrados RojasAgency / Creative

Tags

heritage brand filmbrand film Eli Lillypharmaceutical historyhistorical archive footagelaboratory researchermedicine manufacturing

Description

This video piece titled "Heritage" for Eli Lilly, created by Nerea Nongrados Rojas, spans historical and contemporary footage showcasing the history of medicine manufacturing. It features archival black-and-white clips of early buildings, production assembly lines, and historical medical vials, juxtaposed with modern laboratory settings, researchers looking through microscopes, and close-up shots of medicine bottles. The visual narrative combines vintage photography aesthetics with modern cinematic framing, highlighting a century and a half of pharmaceutical milestones.

Style

Horizontal, Cinematic, Monochrome, Nostalgic

Techniques

Analogue / film

Industries

Public Awareness

Context

Brand Film / Corporate Video