Eli Lily

Aug 2026

Spanning over a century of profound clinical evolution, the Heritage project for Eli Lilly serves as a sophisticated documentary exploration into the intersection of industrial legacy and scientific advancement. Through a meticulously paced cinematic sequence, the piece navigates the company's trajectory from its modest nineteenth-century beginnings to its current standing as a titan within the CPG and pharmaceutical sector. By juxtaposing grainy, high-texture archival footage with crisp, contemporary live-action techniques, the narrative establishes a visual dialogue between the foundational ethos of early manufacturing and the hyper-clinical precision of modern research environments. Creative vision by Nerea Nongrados Rojas ensures the film maintains an editorial rhythm, effectively weaving together diverse visual eras through the strategic use of Super 8 and 16mm film aesthetics that anchor the viewer in historical authenticity. As the film progresses, close-up shots of iconic pharmaceutical packaging and the quiet intensity of laboratory life highlight the company’s enduring commitment to public health. The project avoids the pitfalls of standard corporate video, instead leaning into a textured, evocative storytelling style that humanizes technical innovation. By honoring the past while highlighting current laboratory breakthroughs, this work stands as a testament to the power of archival-led storytelling, successfully positioning Eli Lilly’s extensive corporate history as a dynamic, living narrative rather than a static record of scientific milestones.

Documentary, Editorial, Cinematic, Corporate

Live-action Technique, Super 8 / 16mm

CPG / Packaged Food, Food & Beverage