Nerea Nongrados Rojas,
Associated creatives
Tags
Description
This montage video documents 150 years of medical development at Eli Lilly. The sequence transitions between grainy, black-and-white archival footage of early manufacturing facilities and workers to high-definition, contemporary scenes of scientists in modern laboratory settings. Specific visual details include close-ups of medicine vials, pharmaceutical packaging like Prozac, and researchers peering through microscopes. The film uses text overlays to highlight the company's long history, emphasizing its contribution to public health through various medical milestones. The changing aesthetic style reflects the passage of time, from historic industrial scenes to clinical modern environments.
Style
Documentary, Editorial, Cinematic, Corporate
Techniques
Live-action Technique, Super 8 / 16mm
Industries
CPG / Packaged Food