James Dean, Set Designer, Los Angeles

Description

A black electric cargo bicycle stands centered in a warehouse-like interior filled with shelves and crates overflowing with vinyl records. The bicycle features fat tires, a kickstand, a purple milk crate mounted to the front handlebars, and a silver metal hard case strapped to the rear rack alongside black pannier bags. The surrounding environment consists of concrete floors, tall metal shelving units packed with record sleeves, and stacks of crates scattered across the floor. The lighting is warm and directional, highlighting the texture of the bicycle frame and the paper sleeves of the records. Art direction and prop styling by James Dean.

Style

Horizontal, Commercial, Earthy, Clean

Techniques

Natural light

Industries

Electric / EV

Color

Background

Warehouse

Context

Advertising Campaign