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Brand
El Corte Ingles
ProjectTreasure Island
A man in a striped shirt and cargo shorts balances across wooden posts against a dark volcanic rock cliff.

Gorka Montagut Olasolo, Creative Director,

Associated creatives

Germán Gómez
Germán GómezPhotographer
Gorka Montagut Olasolo
Gorka Montagut OlasoloCreative Director

Tags

man balancing on wooden postsman on wooden postsman balancingstriped short sleeve shirtstriped shirtgrey cargo shortscargo shorts

Description

A young man balances across upright wooden posts set against a towering, dark volcanic rock formation under bright direct sunlight. He wears an open short-sleeved striped shirt layered over an olive green t-shirt, paired with light cargo shorts, white crew socks, and low-top brown sneakers. The image features a dynamic low-angle composition with rich earthy tones, deep natural shadows, and a distinct analogue film border framing the scene. Photographed by Germán Gómez with creative direction by Gorka Montagut Olasolo for El Corte Ingles.

Style

Editorial, Horizontal, Earthy

Techniques

Hard Light

Industries

Menswear

Color

Off-White (30%)
Medium Grey (30%)
Olive (20%)

Background

Rocky Coast

Context

Advertising Campaign