Piczo, Photographer, London

Description

This vertical commercial advertisement image showcases a runner's leg and foot mid-stride, captured with motion blur and illuminated in a vivid red tone against a dark, wet ground. Prominent bold typography at the top reads EKIDEN PACK with model names underneath, while the Nike swoosh and RUN logo appear at the base. The composition emphasizes athletic motion and performance footwear under dramatic lighting, photographed by Piczo in London.

Style

Vertical, Commercial, Saturated, Warm

Techniques

Long exposure, Natural light

Industries

Sportswear

Color

Background

Road

Context

Advertising Campaign