Piczo, Photographer, London

Description

This striking sports advertising image captures a runner caught mid-air in a dynamic leaping pose against a vibrant red and magenta gradient background. Swirling bands of golden flame-like light cut across the frame beneath the figure, adding a sense of explosive motion. Bold white typography at the top reads EKIDEN PACK with model names underneath, while the Nike swoosh and RUN logo anchor the bottom. The composition employs a vertical portrait orientation with high-contrast saturated red tones and a graphic poster aesthetic.

Style

Vertical, Commercial, Action, Saturated, Warm

Industries

Sportswear

Color

Background

Gradient

Context

Out of Home (OOH)