Saatchi&Saatchi, Agency / Creative,

Description

This commercial video for brand EE features a young man with blonde-dyed hair navigating a city environment. The dynamic sequence opens with high-angle aerial shots of pedestrians on pavement before following the protagonist as he walks past glass buildings, drinks from a cup, and transitions to riding an electric scooter across public squares and streets. VFX elements blend seamlessly into building glass reflections, showing a floating island scene with the EE logo. The production features live-action cinematic styling with rapid camera movements, natural daylight, and urban architectural backgrounds.

Style

Horizontal, Action, Cinematic, Warm

Techniques

VFX / visual effects

Industries

Telecommunications

Color

Background

Street

Context

TVC / TV Commercial