EE: Gaming
Brand
Date
Dec 2024
Description
This commercial for EE centers on a young man navigating an urban landscape, blending live-action footage with integrated VFX elements. The narrative follows the protagonist as he moves through a city environment, transitioning from walking past modern glass architecture to riding an electric scooter across public squares. The production, developed by Saatchi & Saatchi with production by Somesuch and shelter.film, utilizes rapid camera movements and natural daylight to maintain a cinematic pace. The sequence incorporates digital visual effects into glass reflections, highlighting the brand within the city setting.
Style
Horizontal, Action, Cinematic, Warm
Techniques
VFX / visual effects
Industries
Color
Jet Black
Pure White
Denim
Background
Street
Context
TVC / TV Commercial
Associated creatives
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