EE

Gaming

Brand

Date

Dec 2024

Description

This commercial for telecommunications brand EE follows a protagonist navigating an urban environment, shifting from a city commute on an electric scooter to surreal, digital-enhanced landscapes. The spot integrates live-action sequences with VFX, using glass reflections to transition between the physical city and virtual elements. Produced with cinematic styling and dynamic camera work, the film leans into an active, urban aesthetic. Saatchi & Saatchi led the creative development, with production support provided by Somesuch and shelter.film.

Style

Horizontal, Action, Cinematic, Warm

Techniques

VFX / visual effects

Industries

Telecommunications

Color

Jet Black

Pure White

Denim

Background

Street