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Edelman US, Agency / Creative,

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The video features establishing shots of the Philadelphia skyline, highlighting its modern architecture and urban environment. A river runs through the foreground. The time of day appears to be daytime, under clear skies. Scenes cut to interior bathroom environments where a man is using deodorant and tying his shoes. Close-ups are shown of people's faces as they speak about how they feel when their sports teams lose a game. The overall mood conveys getting ready for the day and dealing with emotions related to sports.