Edelman US, Agency / Creative,

Description

In a cinematic, dream-like commercial, a blond, adult male is shown in a series of disparate scenarios against a soft blue color palette. He is first viewed looking off-camera, then running towards the camera through a cloudscape. He is then shown on a veranda, shirtless, drinking out of a jar. In the final scene, he is shirtless on a patterned couch, contemplating and then consuming a sandwich. There is an impression of calmness, with slightly surreal lighting and soft focus.