BrandIKEA Canada
ProjectThe IKEA Sleepless Lamp
Edelman Canada, PR,
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Associated creatives
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Description
A white Ikea Sleepless Lamp, shaped like a stylized owl, sits on a square yellow and black display stand in a darkened studio setting. The lamp, slightly illuminated, features a scalloped, feathery texture and large, simple eye details. The stand has the Ikea logo and the lamp's name printed on it, along with a time stamp and sleep status indicators. The lighting is soft, focusing attention on the lamp as the primary subject. This composition aims to spotlight the lamp's unique design and its purpose related to addressing children's sleep poverty.