Brand
ProjectBrand Identity
Ecommpay Brand Identity 2024
Associated creatives
Tags
Description
A wide-format digital advertising billboard is mounted above a set of escalators in a subterranean transit station. The animated advertisement features bold purple and black branding with bright green and orange graphic card elements alongside white text reading Explore new era payment solutions with Ecommpay. The illuminated display serves as an out-of-home brand identity piece created for Ecommpay by Verve and Patswerk. The surrounding architectural environment consists of dark metallic panels and escalator tracks leading into the station.