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BrandEckhaus Latta
ProjectPre-Fall 2024 Sunglasses Ad Campaign
Close-up portrait of a woman wearing red tinted sunglasses against a clear blue sky background for Eckhaus Latta

Eckhaus Latta Pre-Fall 2024 Sunglasses Ad Campaign 2024

Associated creatives

Mike Eckhaus and Zoe Latta
Mike Eckhaus and Zoe LattaEckhaus Latta Creative Directors
Rob Kulisek
Rob KulisekPhotographer
Tony Ward and Tera Patrick
Tony Ward and Tera PatrickModels

Tags

woman wearing red sunglassesred sunglassessunglasseswoman portraitwoman

Description

This close-up portrait from Eckhaus Latta's Pre-Fall 2024 sunglasses ad campaign features a woman framed from a low angle against a vibrant blue sky. She wears translucent red framed sunglasses that reflect the light, highlighting her features. The composition emphasizes sharp focus on the eyewear and facial contours under direct natural lighting. Photographed by Rob Kulisek with creative direction by Mike Eckhaus and Zoe Latta, the image captures a striking commercial aesthetic with clean colour separation.

Style

Horizontal, Commercial, Clean

Techniques

Natural light

Industries

Eyewear

Color

Crimson (50%)
Beige (50%)

Background

Clear Sky

Context

Advertising Campaign