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BrandEckhaus Latta
ProjectPre-Fall 2024 Sunglasses Ad Campaign
Close-up portrait of a woman wearing black sunglasses against an urban highway background for Eckhaus Latta

Eckhaus Latta Pre-Fall 2024 Sunglasses Ad Campaign 2024

Associated creatives

Mike Eckhaus and Zoe Latta
Mike Eckhaus and Zoe LattaEckhaus Latta Creative Directors
Rob Kulisek
Rob KulisekPhotographer
Tony Ward and Tera Patrick
Tony Ward and Tera PatrickModels

Tags

woman wearing sunglasseswoman in sunglassessunglasses ad campaignblack sunglasseseckhaus latta sunglasses

Description

This advertising campaign image for Eckhaus Latta Pre-Fall 2024 features a close-up portrait of a model wearing dark sunglasses. The subject is posed against an elevated urban backdrop showing a sprawling highway and bright blue sky. Natural lighting illuminates the scene, highlighting glossy lips and dark hair blowing softly in the wind. The composition captures a bold, cinematic aesthetic characteristic of modern fashion advertising.

Style

Horizontal, Commercial, Warm, Golden Hour

Techniques

Natural light

Industries

Eyewear

Color

Jet Black (100%)

Background

Clear Sky

Context

Advertising Campaign