E*Trade Wedding 2023

About

This commercial video for E-Trade features humorous scenes of infants and toddlers dressed in miniature tuxedos and bridal gowns acting as wedding guests, ring bearers, and participants in a formal wedding celebration. The narrative cuts between staged wedding moments involving babies in high chairs, a miniature wedding ceremony before an illuminated skyline, and adults reacting at a festive reception with string lights. Created by agency MullenLowe US and production company SMUGGLER, the video combines high-production live-action cinematography with comedic baby casting. Post-production and VFX were handled by The Mill US, with sound and music provided by MAS-Music and Strategy.