Description

A man demonstrates a foldable smartphone against a clean white background in a commercial video for Samsung. The project features creative direction by Cheil North America and production by Chromista, highlighting the multi-window view and features of the Galaxy Z device. Multiple iterations of the subject interact with the technology across the spot, showcasing seamless transitions and modern product design. Post-production and sound design are handled by Mathematic, Hey Beautiful Jerk, Lime Studios, One Thousand Birds, and Sonic Union.