Chris Colls, Photographer, New York

Description

This clean commercial graphic features a black handwritten signature logo centered against a minimalist off-white seamless background. The top line reads Dua Lipa in a fluid, script-style handwriting accompanied by a small cross symbol. Directly below, the Pepe Jeans London brand name is rendered in a custom script typeface, followed by the word LONDON in clean uppercase letters. The composition is minimal and balanced, designed to highlight the apparel collaboration. Photographed by Chris Colls.

Style

Horizontal, Commercial, Clean, Minimalist

Techniques

Typography

Industries

High Street Fashion

Color

Background

White Seamless

Context

Advertising Campaign