ProjectHoodie
Opinionated, Agency / Creative,
Associated creatives
Tags
Description
This commercial video for DSG from Dick's Sporting Goods captures heartfelt family moments and youth sports activities. The narrative follows a young boy wearing a bright orange hoodie on a soccer field and interacting with family members at home, including indoor ball play and height measurements. The cinematography combines outdoor sports field scenes with warm residential interior sequences under natural and soft interior lighting, emphasizing athletic apparel for youth.
Style
Horizontal, Commercial, Warm, Clean
Industries
Sportswear
Color
Burnt Orange (50%)
Pure White (30%)
Background
Street
Context
TVC / TV Commercial