Brand
ProjectBarbershop
Draftkings Barbershop 2024
Associated creatives
Tags
Description
This commercial video for Draftkings titled Barbershop features LeBron James seated in a barbershop getting a haircut while looking at his phone and discussing an NFL offer with other patrons. The scene transitions to a television news broadcast hosted by Taylor Rooks reporting on the breaking news. The barbershop interior is decorated with framed pictures on the brick walls and features a classic black and white checkered floor. The barbers wear matching red shirts and aprons while attending to clients draped in black capes. The lighting creates a warm, authentic atmosphere capturing a humorous narrative.
