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  • ·DR.VEGAN Gut Punch campaign video
ProjectGut Punch

ARK Agency, Agency / Creative,

Associated creatives

Tags

Description

This video features a woman and a man speaking directly to the camera in front of a large DR.VEGAN Gut Punch advertising truck parked on a London street. The outdoor documentary-style footage incorporates establishing shots of London landmarks including Big Ben, Tower Bridge, and Borough Market, alongside graphical text callouts highlighting statistics on UK gut health. The interview segments are captured in natural daylight with clear audio and framing. The campaign was created by ARK Agency.

Style

Documentary, Horizontal, Clean

Techniques

Natural light

Industries

CPG / Packaged Food

Color

Jet Black (50%)
Beige (30%)
Magenta (20%)

Background

Street

Context

TVC / TV Commercial