Brand
ProjectStatements in Craft

Otto Masters, Photographer,
Associated creatives
Tags
Description
A vertical studio shot captures a wooden-framed cork pinboard centered against a plain white background. The board is pinned with creative research materials for the Dr Martens 'Statements in Craft' project, including bold typographic manifesto cards, textile swatches, reference photographs, shoe patterns, and yellow AirWair tags. The composition is evenly lit, highlighting the tactile paper, cork, and fabric textures across the board.
Style
Vertical, Tactile, Graphic, Commercial
Techniques
Soft Light
Industries
Footwear
Color
Camel (50%)
Pure White (30%)
Jet Black (20%)
Background
White Seamless, Residential Building
Context
Advertising Campaign